Tuesday 14 August 2012

Kardashian Kollection for Dorothy Perkins this Christmas 2012

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The news that the reality stars from Keeping up with the Kardashians would be launching their fashion line in Dorothy Perkins this Christmas took Twitter by storm yesterday. It was revealed through Kim's tweets and then confirmed.

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Kim, Kourtney and Khloe will be bringing the line, which they currently stock in Sears, to the UK. Philip Green reportedly agreed to the idea himself after already having successful celeb/high street collaborations in his Arcadia empire. Who could forget Kate Moss and her collections for Topshop, whilst recently his daughter Chloe Green has had great success with her green soled shoe line.

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The Kardashian Kollection (it hurts my brain to spell it that way) will involve Kim's glamorous look, Kourtney's boho and Khloe's edgy style. I am intrigued to see this collection in Dorothy Perkins as this description sounds a bit jumbled. Can one line really hit all those styles?
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Keeping up the with Kardashians has recently been my guilty pleasure this summer and I find the sisters hilarious. But in the back of my mind I cannot help but worry that this fashion line may not work with Dorothy Perkins shoppers. It might have been more suited to the younger crowd in New Look after the popularity of Kelly Brook's designs.

What do you think about this news? Will you be wearing a design by the Kardashians?

The Kardashian Kollection currently stocked in Sears

2 comments:

  1. I'll definitely check this line out but I do agree that it may do better in a younger store like New Look considering their popularity!

    x
    Hannah

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  2. Definitely! I think they have a younger audience too so would work better We will just have to wait till christmas :) xo

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